Turn Marketing Into a Growth Driver Without Hiring a Full-Time CMO
For CEOs, founders, and owners ready to scale, prepare for sale, or outpace competitors, I align marketing with revenue, valuation, and your next big strategic move.
What's Keeping You Up at Night?
"Are we spending too much—or too little—on marketing?"
"Do we have the right people, or just expensive agencies?"
"Why aren't we growing as fast as competitors?"
"Will our brand and pipeline hold up under investor or buyer scrutiny?"
"What should our next strategic move be?"
The Bill Woods Solution
Unlike agencies that push tactics or consultants who sell reports, I step in as your senior marketing leader:
Growth & ROI
Tie every initiative to revenue and EBITDA
Competitive Advantage
Sharpen positioning, seize market share
Team & Talent
Assess, hire, and align staff, agencies, and contractors
Exit Readiness
Prepare brand, CRM, and pipeline for due diligence
Clarity & Focus
Eliminate wasted spend, prioritize what moves the needle
Future-Proofing
Translate AI, digital, and buyer shifts into action
I bring the perspective of:
Business owner with 3 successful exits
Strategist in 35+ M&A deals
Agency founder (50 Marketing) serving B2B and manufacturing for 20+ years
Executive operator across sales, operations, and marketing
