Not every company is ready for a Fractional CMO. I step in when leadership is serious about growth, valuation, and clarity. Because I work directly with CEOs, owners, and investors, I only take on engagements where I can make the biggest impact.
When you work with me, you're not getting "marketing help." You're getting an operator who's been in the boardroom, on the sales floor, and seated at the M&A table.
Engagement Models
Pricing is outcome-driven and based on growth goals, complexity, and scale
Project Intensive
8-12 Week Engagements
$25K - $50K
Marketing Roadmap Intensive ($25K-$40K)
Pre-Exit or M&A Prep Package ($35K-$50K)
AI Readiness & Modernization Audit ($20K-$30K)
Full discovery & competitive analysis
12-24 month strategic roadmap
Strategic Oversight
3-6 Month Retainers
$15K - $30K/month
Strategic Oversight Retainer ($15K-$20K/mo)
Strategic + Tactical Oversight ($20K-$30K/mo)
1-2 days/week executive-level leadership
Agency alignment & team optimization
Accountability dashboards & reporting
Full Partnership
12+ Month Engagements
$180K - $240K/year
Fractional CMO Leadership ($180K-$240K/year)
1 day/week embedded leadership
Board-level reporting & investor updates
Sales/marketing alignment & integration
Strategic roadmap execution & oversight
Value Comparison: Hiring a full-time CMO costs $300K-$400K + benefits. My model delivers the same leadership, with flexibility, at 40-60% of the cost.
Who Should Apply?
High-Growth Companies
Scaling rapidly and need marketing tied to revenue and EBITDA growth. Minimum $30M revenue or high-potential investment-backed growth stage.
Exit Preparation
Preparing for acquisition or exit and want to maximize valuation through strategic marketing positioning and readiness.
PE/Investment-Backed
Private equity or investment-backed companies needing integration, brand alignment, and accelerated growth strategy.
Industrial & B2B
Manufacturing, industrial, B2B, or multi-location service businesses facing competitive disruption and digital transformation.
Apply for Consideration
Complete this application to be considered for Bill Woods' Fractional CMO leadership
Application Form
Please provide detailed responses. Thoughtful applications receive priority consideration.
