Accelerate Growth with a Fractional CMO

Helping B2B, PE, M&A, and manufacturing companies scale with strategic marketing insights.
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ABOUT BILL

Your On-Demand CMO for Growth-Driven B2B Marketing

With over two decades of executive-level experience, my approach combines deep financial acumen with a clear understanding of operational dynamics and market realities.

Throughout my career, I've served as a catalyst for transformation, aligning marketing strategy with business vision to drive sustainable growth and shareholder value.
With over two decades of executive-level experience, I’ve led finance teams through mergers, turnarounds, scale-ups, and IPO readiness. My approach combines deep financial acumen with a clear understanding of operational dynamics and market realities.
Throughout my career, I’ve served as a catalyst for transformation — aligning financial strategy with business vision to drive sustainable growth and shareholder value.
CORE EXPERTISE

25 years of expertise

Partner with an executive-level marketing strategist who can leverage a full-service agency to deliver real results.

Fractional CMO

Capital Structure
& Fundraising

Operational
Marketing

ON THE PODCAST

Conversations to help you navigate business and marketing strategy

Episode 72

The Hidden Sacrifices of Startup Success

Startup to SaaS leader: Government sales cycles, private equity strategies, and Megan’s founder journey.
Ep-69-Thumbnail-50M-Podcast-4_t9pdKeihfQgIpUtL3oI7KcPPxLnQOlXB

Episode 69

The Challenger Brand Mindset

B2B & manufacturing companies can outperform larger competitors through speed, niche focus, and smart partnerships.

Ep-68-Thumbnail-50M-Podcast-No-text_ytslPCRF7FXiNCYj2kC5cbaOdEkth5cq

Episode 68

The Manufacturing CEO's Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.

Episode 73

What Every B2B Leader Should Know About Fractional CMOs

Fractional CMO Carlos Hidalgo on the difference between strategic leadership...

Episode 72

The Hidden Sacrifices of Startup Success

Startup to SaaS leader: Government sales cycles, private equity strategies, and Megan’s founder journey.
Ep-69-Thumbnail-50M-Podcast-4_t9pdKeihfQgIpUtL3oI7KcPPxLnQOlXB

Episode 69

The Challenger Brand Mindset

B2B & manufacturing companies can outperform larger competitors through speed, niche focus, and smart partnerships.

Ep-68-Thumbnail-50M-Podcast-No-text_ytslPCRF7FXiNCYj2kC5cbaOdEkth5cq

Episode 68

The Manufacturing CEO's Guide to Competitive Marketing Strategy

Outflank bigger competitors with a competitive marketing strategy.
Episode 39

How Fractional CMOs Save Companies from Marketing Chaos

Is a fractional CMO the right fit for your company?
Subtle Element
LET’S CONNECT

Ready to take the next step?

Whether you're a business leader seeking financial guidance, an investor exploring new opportunities, or a fellow executive looking to collaborate, I'd love to hear from you.
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